This is aqi
aqi
The brand word “aqi“ is derived from the Spanish “aquí“, which translates as “here“, “in this place“, ”in this country“. This brand name is aimed at symbolising the characteristic relationship of each hotel to its location.
Living pure & smart
The slogan »Living pure & smart « stands for the idea of concentrating on the essential: up to date and functional furnishing, clear lines in design and architecture, and clearly defined quality standards for each target group.
Philosophy
aqi – equates to activity: aqi hotels are located exclusively in places that offer diverse and many ways of enjoying recreational activites.
The value of a holiday lies in the individual freedom of each guest. The quality of the facilities and services offered by aqi forms the basis of an easy-going, individual holiday arrangement that represents good value for money.
aqi – that is holidaying with the essential in mind: aqi is living pure & smart.
Core brand values: different – bold – authentic
The concept has been standardised, yet it is modern and stylish. The buildings and choice of materials of each hotel will relate to the respective region. As a result of reducing the fittings and facilities to those that are essential and decisive for the guest, the hotel will be excellent value for money.
Target groups
Active people
- People travelling alone
- Couples
- Groups
- Sports enthusiasts
- Nature-lovers
Vision
With our concept of concentrating on the essential we are setting new priorities in the holiday hotel business.
We are creating a lifestyle brand and establishing the aqi brand internationally in the 3-star leisure segment.
